THE MARKETING OF BREASTMILK SUBSTITUTES
WORKSHOP PROGRAM
| TIME | |
|---|---|
| 9:00 – 9:05 | Brief introduction of the workshop; presentation of facilitators – Dr. Mónica Pina |
| 9:05 – 9:15 | Quiz |
| 9:15 – 9:30 | Commercial determinants of health in the Healthcare Setting – Prof. Rafael Perez-Escamilla |
| 9:30 – 9:45 | What is the Code of Marketing – Dr. Rima Strassman |
| 9:45 – 10:00 | How is the Code relevant to health care professionals? – Dr. Nigel Rollins |
| 10:00- 10:15 | Coffee Break |
| 10:15-11:00 | Case Studies to be discussed in Groups |
| 11:00- 11:45 | Presentation of conclusions |
| 11:45- 12:00 | The Baby Friendly Initiative in the Community and the Code – Dr. Laura Reali |
| 12:00-12:15 | The Baby Feeding Law Group – Dr. Sarah Brennan |
| 12:15- 12:30 | Health Advocates for Sponsorship-Free Feeding (HASFF) and their proposals – Dr. Adriano Cattaneo |
| 12:30- 13:30 | Lunch |
| 13:30- 14:15 | Case Studies to be discussed in Groups |
| 14:15-15:15 | Presentation of conclusions |
| 15:15-15:30 | Wrap-up – Dr. Mónica Pina |
| 15:30-15:45 | Coffee Break |
| 15:45-16:00 | “WHO resolution about digital marketing” – Kremlin Wickramasinghe, WHO representative |
| 16:00-17:00 |
Updates on measuring WHO indicators What has been accomplished? What is happening in your countries? What do you need? |
